Analysis

It only takes a few hours of working with the Mail and Print team to be in a position to understand how changes to your current mailing processes could save considerable time and money

Current practice benchmarking

Are you sure you’re current processes and purchasing protocols are the best they could be? The Mailing Agency can quickly assess both and give you an insight into what you can do to improve productivity and save money. We can show you what best practice looks like and give you an insight into the way future changes will impact on you your organisation and the expectations of your key audiences

Your areas of concern

If you have specific concerns concerning how your organisation “deals” with postal communications at every point of the process, The Mailing Agency can help. With years of experience across many markets sectors the principal consultants can offer practical and commercially realistic solutions that offer the best return in the short run to overcome the immediate challenge and then if required offer a plan for the future.

Understanding recipient expectations

Each and every one of us is bombarded with high quality messages from a myriad of different media every day. Getting through that “noise” is getting harder and getting through in such a way that adds value to your brand is critically important to improving response rates. The problem is that recipients are getting used to basic text based personalisation and respond very well to more sophisticated mailings that include appropriate graphics and images.

Investment considerations

How much should you invest in improving your postal communications? It’s a question that needs an answer based on anticipated return in pure financial terms but also in what additional opportunities have been lost because of poor perceptions created due to weak postal communications.