Data

The data you have in our experience is an underutilised asset which is the key to unlocking improved productivity, profitability and competitive advantage.

Data management services

Writing and designing  for the multitude of media that can be created for mailing requires an appreciation of the media, the technical requirements for mailing and how to incorporate the ability to personalise each item by changing text, graphics, or images. Data is the key to making this possible and how you collect, store, update and manipulate your data are the key areas The Mailing Agency can influence.

Key Deliverables Include

• Increased awareness of what’s possible with the data you currently have
• A comprehensive review with recommendations of how you collect and keep data records
• Training of your staff who deal with your data and marketing communications so they understand the convergence of data, personalisation, and best delivery method